Digital marketing can be very effective – and is becoming a more important part of a company’s budget and strategy, but too many organizations jump into digital marketing because of the hype and promise - spending money with high expectations, only to be disappointed with the return on investment.
Recently, Beth Borst and Marimae Wilson of The CGO Group, presented a webinar to FBLP members focusing on how the world of digital marketing can fit into your business strategy – and provided some takeaways that you can use within your own organization. See the video presentation and slides below.
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